Concept

Circa 1998: Optical pioneer Richard Golden envisioned the future of eyewear.
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Fueled by the frustration of licensing existing brands at an absurd cost, Golden was intrigued by the idea of creating a proprietary, unique brand. He, along with his brother, Randal, and expert product development team, crafted an exclusive collection of high quality, one-of-a-kind styles at an affordable price, resulting in reverse sticker shock for the consumer.
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Today, SEE remains the “go to” locale for eyewear aficionados looking for the closest thing to custom frames - made possible by SEE’s philosophy of producing incredibly small quantities (many times only one or two of a single frame in a specific color per city or per store).