Concept
Circa 1998: Optical pioneer Richard Golden
envisioned the future of eyewear.
Fueled by the frustration of licensing existing
brands at an absurd cost, Golden was intrigued
by the idea of creating a proprietary, unique
brand. He, along with his brother, Randal, and
expert product development team, crafted an
exclusive collection of high quality, one-of-a-kind
styles at an affordable price, resulting in
reverse sticker shock for the consumer.
Today, SEE remains the “go to” locale for eyewear
aficionados looking for the closest thing to
custom frames - made possible by SEE’s philosophy
of producing incredibly small quantities (many
times only one or two of a single frame in a
specific color per city or per store).