Concept

Circa 1998: Optical pioneer Richard Golden envisioned the future of eyewear. Fueled by the frustration of licensing existing brands at an absurd cost, Golden was intrigued by the idea of creating a proprietary, unique brand. He, along with his brother, Randal, and expert product development team, crafted an exclusive collection of high quality, one-of-a-kind styles at an affordable price, resulting in reverse sticker shock for the consumer.

Today, SEE remains the “go to” locale for eyewear aficionados looking for the closest thing to custom frames - made possible by SEE’s philosophy of producing incredibly small quantities (many times only one or two of a single frame in a specific color per city or per store).